Mapping and location technology leader Here has inked a significant 10-year, $1 billion agreement with Amazon Web Services (AWS). This partnership aims to integrate AWS’s cloud computing infrastructure with Here’s advanced mapping solutions, enabling automakers to develop cutting-edge location-sensitive technologies. The deal marks a pivotal step toward enhancing automotive capabilities, including software-defined vehicles (SDVs), advanced driver assistance systems (ADAS), and automated driving (AD).
What Does the AWS-HERE Deal Mean for Automakers?
The new collaboration between Here and AWS will accelerate the development of software-defined vehicles. By leveraging AWS’s scalable computing capabilities, Here intends to offer automakers a powerful infrastructure for real-time software updates, advanced navigation, and simulation tools.
AWS’s extensive cloud platform will facilitate faster development cycles for automakers, enabling them to implement more efficient ADAS and AD systems. This will likely shorten time-to-market for innovations in vehicle autonomy, driver assistance, and connected technologies.
Here’s SceneXtract Software Enhances ADAS and AD Simulation
One of the highlights of the agreement is the deployment of Here’s SceneXtract software. This tool utilizes AWS’s natural language processing (NLP) and generative AI technologies to automate the conversion of real-world environments into simulation-ready scenes. This solution significantly reduces manual intervention, streamlining the process of training ADAS and AD systems. It promises to be a game-changer for automotive engineers who rely on accurate, scalable simulations for vehicle testing and development.
By integrating AWS’s cloud AI services, automakers will be able to quickly simulate and refine ADAS functionalities. The resulting innovations aim to improve safety, performance, and driver experience, which are critical components in the ongoing evolution of autonomous and connected vehicles.
How AWS and Here Are Revolutionizing Automotive Mapping Technologies
This collaboration combines the strengths of AWS’s global infrastructure and Here’s industry-leading location intelligence. Together, they aim to provide robust, AI-powered mapping solutions that can be easily scaled and integrated into existing automotive frameworks. Here’s HD Live Map, a cloud-based service, will play a crucial role in enhancing the accuracy and responsiveness of these technologies, ensuring that vehicles are equipped with the most up-to-date information available.
With the help of AWS, Here will also enhance its capabilities for transportation and logistics solutions. These new services, available through the AWS Marketplace, will allow third-party developers to harness the power of cloud computing and AI to create next-generation applications.
Long-Term Collaboration: A Track Record of Success with AWS
Here has been an AWS customer for over a decade, utilizing AWS’s cloud infrastructure for data platform management, analytics, and AI services. This long-standing partnership has helped Here expand its reach, supporting over 44 million connected vehicles and providing mapping solutions across more than 200 countries and territories.
Looking ahead, this enhanced collaboration underscores Here’s commitment to shaping the future of automotive innovation, with AI-driven mapping solutions and cloud technologies powering the next generation of connected vehicles.
What Is the Impact of This Agreement on the Auto Industry?
The future of the automotive industry is inextricably linked to technological advancements, and the collaboration between Here and AWS exemplifies how cloud technology, AI, and mapping solutions are driving this transformation. By leveraging AWS’s global scale and cutting-edge AI models, the partnership aims to revolutionize how automakers develop and refine vehicle systems.
This deal has broader implications for the automotive ecosystem. As more automakers, including BMW, Lotus Technology, and Torc Robotics, turn to AWS for their autonomous vehicle efforts, the cloud platform is set to become the backbone of the auto industry’s digital revolution.
Frequently Asked Questions (FAQs)
- What does the AWS-HERE deal entail for automakers?
The agreement will enable automakers to leverage AWS’s cloud computing power alongside Here’s advanced mapping services, facilitating faster development and deployment of software-defined vehicles, ADAS, and autonomous driving technologies. - How does SceneXtract improve automotive development?
SceneXtract automates the process of converting real-world environments into simulation-ready scenes, using AWS’s AI and NLP technologies. This significantly speeds up the creation of realistic simulations for ADAS and automated driving system testing. - How long has Here been using AWS services?
Here has been a customer of AWS for over 10 years, utilizing AWS’s cloud infrastructure, data platform, and AI/ML services to enhance its mapping solutions and support its global network of connected vehicles. - What impact will this partnership have on the future of connected vehicles?
The collaboration is expected to accelerate the development of connected and autonomous vehicle technologies by integrating real-time mapping, cloud updates, and AI-driven simulation tools, making vehicles safer, more efficient, and more intelligent.
